The future of marketing is right there in your pocket. Mobile marketing has evolved into one of the most effective and efficient ways to connect with customers today; what started as simple SMS messages has become a long list of tried and tested mobile-based marketing strategies.
Smartphone use will only grow more prevalent in the future, with nearly 3.7 billion people expected to access the internet solely via mobile phones by 2025. In other words – utilizing mobile marketing in your marketing plan is essential to the success of your business if you adopt it now.
With more people using smartphones and other mobile devices to access the internet, it’s essential for businesses to have mobile-friendly websites and to use mobile marketing strategies to reach their target audience.
Mobile marketing covers text messages, email, push notifications, and ads– about every aspect of mobile use is fair game for marketers. It’s a great way to connect with customers and update them on your latest products or promotions.
To make sure you get the most out of your marketing campaigns, let’s take a look at the top 10 must-know evolving trends in mobile marketing that you should know about.
1. Video Content
As one of the first forms of content posted on the internet, video has become a crucial trend in mobile marketing. In the United States alone, over 244 million internet users watch videos online as a preferred form of content, including an increase among the youngest and oldest demographics.
Video content can engage and entertain customers, promote products or services, and even create loyalty programs. Videos also tend to be more engaging than text or static images, so they’re more likely to get customers’ attention and keep them engaged.
As an added advantage, video content can be easily shared on social media, which can help to spread the word about your business to a wider audience.
M-commerce, or mobile commerce, is simply the term for commercial transactions over mobile devices. It’s become a growing mobile marketing trend as a more convenient and personalized consumer shopping experience.
Consumers can now buy what they want whenever they want, from anywhere, through m-commerce – the perfect shopping solution for busy people on the go.
Due to the shift in shopping from bricks and mortar to online, businesses have a stronger obligation to rely on mobile marketing efforts more heavily. By 2024, the number of mobile buyers in the US will reach up to 187.5 million due to the convenience it offers compared to traditional shopping.
3. Influencer Marketing
Businesses can reach many people more quickly and efficiently with influencer marketing. This involves utilizing social media apps such as Instagram, Facebook, Instagram, YouTube, and TikTok with the power of influencers.
By working with an influencer with strategies such as affiliate marketing, you significantly expand your online presence more than you would on your own, and to establish trust early on.
There are a variety of factors that you must take into consideration when evaluating a potential influencer, such as audience size, interaction rate, demographics, and niche; but in general, being able to determine if the influencer is a good fit for your brand will maximize the potential for your collaboration and will benefit you both in the long run.
4. Augmented Reality
Augmented reality (AR) is an emerging technology that is becoming increasingly popular in mobile marketing because of how it bridges the gap between the digital and physical worlds.
Marketers can create an interactive experience for customers that is more engaging and memorable than traditional marketing techniques. For instance, using shopping apps as an added m-commerce strategy allows users to test products with AR before making their purchase in the comfort of their own homes.
Because customers can interact directly with the product or service, this can result in a higher conversion rate.
5. Voice Search
Voice search is becoming a key mobile marketing trend as more people use voice assistants, such as Apple’s Siri alone having over 500 million users.
These assistants can help you with a wide range of tasks, and they’re constantly getting smarter, helping customers make orders for products they may need. Because of this, your business must take advantage of voice search to reach more customers.
This means marketers must ensure their mobile sites and content are optimized for voice search, develop a mobile app, or use Google RankBrain and AdWords. Using the right optimization strategies, you can boost your chances of reaching more customers through voice search.
6. Live Streaming Content
The desire for convenient online content is on the rise, transforming live streaming into a mobile marketing trend that businesses use to connect with their customers in real time.
Through live streaming, your brand is able to create more personal experiences that can contribute to building loyalty and trust with its customers. The live streaming process also provides authenticity with unedited content, which is a requirement for customers today, especially in the digital age, where people are becoming more remote.
Streaming live also offers a great opportunity to collaborate with potential partners and influencers and an avenue for customers to interact with your business, which can help improve your products and services.
7. Push Notifications
What started out as an Apple feature introduced in 2009 as a revolutionary new way for users to interact with their mobile devices has allowed businesses to incorporate it into their mobile marketing strategies to reach out to more customers.
With push notifications, customers receive targeted messages tailored for groups of similar individuals. These notifications can promote special offers, remind customers about appointments, or even just say hello.
By using push notifications wisely, businesses can create a strong relationship with their customers and keep them returning for more.
Unlike other forms of communication, such as email or social media, push notifications can be delivered to a customer’s phone without requiring them to take action. This makes them a very effective way to reach out to customers who may not have otherwise seen your message and increase the effectiveness of your campaigns.
8. Mobile Gaming
The gaming trend has evolved from just sitting on your couch to being able to play on your phone while you are on the go. In recent years, mobile gaming has shaken the industry to the point where 60% of the entire gaming market has now moved to mobile devices.
Playable and banner ads are some of the most common mobile marketing strategies. Playable ads offer a smooth transition from the game being played into the ad and prevent users from skipping because retention is high. Banner ads can also be effective in ensuring brand visibility without interfering with the game.
To make your ad successful, you must understand the genre trends among different age groups. With the right, relevant, and fun ads, this can be an effective method of promoting your brand.
9. 5G Possibilities
The fifth generation of mobile technology, 5G, is estimated to grab 53% of the world’s population by 2025. This will be a necessary consideration for mobile marketers as they seek to provide more engaging, consistent, and interactive customer experiences that require greater bandwidth.
The speed and reliability of 5G make it ideal for mobile marketing, as it can provide faster data speeds and more bandwidth to support the increased traffic associated with innovations, such as 4K video streaming, augmented reality, and virtual reality.
By leveraging the possibilities of 5G early on, your business will be able to keep up with the demand of your customers in the future as they demand more data and experiences, ensuring the future success of your business.
10. Personalized Ads
Although it’s common to hear that you should build your brand to reach as many people as possible, it may be better if you create customized ads that make your brand memorable to those in your target demographic. With mobile ads becoming more common, it may be better to create personalized ads.
With personalized ads, businesses can analyze key components of customer information, such as location, interests, demographics, preferences, habits, and more. Personalized content, such as location-targeted ads, can increase the success rate of your campaigns and can generate greater interest in your product or service.
For example, a potential customer can be notified via a push notification of your coffee shop’s discounts on their favorite coffee when they are within the vicinity. This allows the message to be personalized without interfering with the user’s mobile phone activity.
With the advent of powerful mobile devices, mobile marketing is evolving into a more sophisticated and effective means of reaching consumers. With the evolving trends in mobile marketing, businesses can now create more dynamic and interactive campaigns that better engage their target audience.
With these trends continuing to evolve, we will keep you informed as we look forward to the future of mobile marketing.
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