Important Terms All Start-Up Founders Should Know

Jul 18,2017 / By Aniket Warty / No Comment

Starting up a company can sometimes feel overwhelming, not least because it means reading up on a host of new information. Becoming a founder means taking an interest in every aspect of your business, including those outside your comfort zone and indeed your previous experience.

From buzzwords to classic accounting terms, there’s always something new to learn, so I’ve put together this (by no means exhaustive) list of common business terms that you may or may not have come across before, with a brief explanation of their meanings.

Business Development Entrepreneurship

5 Essential Steps to Prepare for a Successful IPO

May 10,2017 / By Aniket Warty / No Comment

The lead up to your company IPO is an exciting time – but it’s also a busy one. There’s a lot to be considered when taking your company public, and your preparations should begin well in advance. Planning is key, and adjustments will need to be made across your entire organization to ensure that you’re ready for your public offering. While every company has different needs and requirements, there are some top tips that apply to everybody. These five essential steps should be deployed by any business about to hit the public market.

Entrepreneurship Marketing

The Role of Buyer Personas in Inbound Marketing Methodology

Apr 18,2017 / By Aniket Warty / No Comment

With inbound marketing fast taking favor over traditional outbound marketing, it’s important to understand the tools available to you to make your strategy as effective as possible. Before you start strategizing, you need to have a clear picture of who you’re selling to, what will make them buy and what they want from you. To do this, you should invest time in creating a detailed and well-researched buyer persona.

Entrepreneurship Marketing

5 Tips to Successfully Market Your Crowdfunding Campaign

Feb 14,2017 / By Aniket Warty / No Comment

With trust in banks falling and interest in social entrepreneurship rising, crowdfunding has fast become a popular way of gaining financial backing without turning to traditional institutions. But with its rising popularity, there’s an increasing amount of competition on the platform. Getting noticed (and getting funded) can be tough, though these five tips will help you to market your crowd funding campaign more successfully.

Business Development Entrepreneurship

4 Technology Trends That Will Change The World In 2017

Feb 7,2017 / By Aniket Warty / No Comment

It’s a brave new world this year, in more ways than one. As well as obvious shifts in social and political paradigms, there’s been constant evolution within the technology sector that could mean an entirely new way of doing business for small start-ups and corporate giants alike. While a number of trends have emerged over the course of recent years, I’ve highlighted four technology trends that look set to make headlines in 2017 as the changing face of technology in business.

Entrepreneurship Marketing

The Future of Ecommerce

Jan 30,2017 / By Aniket Warty / No Comment

When you’re planning for the future, you have to think outside the box. After all, yours won’t be the only company to expand over the coming years; there are technology companies around the world coming up with new, exciting ways to bring the internet to life and for businesses to reach their customers.

Ecommerce may still represent a considerable area of the market, and it’s growing rapidly. According to a 2016 Census Bureau report, e-commerce’s share of retail sales has doubled in the past five years. Of course, there’s a classic chicken-egg debate to be had about whether that growth has prompted the innovation that’s arisen in the market, or whether innovation is the reason behind the growth. Either way, there have been a number of interesting new ideas in user experience, product and logistics that are well worth checking out. I’ve compiled a list of some of the developments I think all founders should be thinking about: The Future of Ecommerce!

Business Development Entrepreneurship

The 6-Step Process for Bouncing Back from a Business Failure

Jan 23,2017 / By Aniket Warty / No Comment

When you reach your first business failure, it is easy to feel like a failure yourself. But, most entrepreneurs would be lying if they said they never failed at a business venture after starting up their businesses. Most business owners, at one time or another, will fail at a business-related task or venture. And guess what? They live to tell about it.

A business failure does not make you a personal failure. And bouncing back from a business failure is absolutely possible, should you choose to continue your business and move it in the direction of success.

Entrepreneurship Marketing

How to Spread the Word About Your Start-Up

Jan 2,2017 / By Aniket Warty / No Comment

Marketing is one of the most common challenges that start-ups face. Once you’ve set up your company and you’re ready to enter the market, you have to figure out how to spread the word. After all, the best idea in the world is no good if nobody else knows about it. Traditional methods of advertising through television, billboards and even listings in the newspaper are not only too expensive to be realistic options for most small businesses – they’re also becoming considered out-dated ways of attracting customers. To help you explore other options, I’ve put together some ideas for alternative ways to market your start-up company.

Business Development Entrepreneurship

5 Essential Growth Hacking Tools to Build Your Business

Nov 28,2016 / By Aniket Warty / No Comment

Growing a business can actually be a fairly simple process when you make use of the thousands of helpful growth hacking tools on the web. Best of all, some of them are completely free. Why pay to grow your business when you don’t have to?

Still, even the ones you pay for are well worth it if you want to see your numbers grow exponentially with little effort. They key to expanding your business in today’s world is to create a strong digital brand that helps promote your business. This means you have to venture into the world of websites, blogs, and social media.