Since its arrival on the SEO scene in 2015, Google RankBrain has been the talk of the town. As well as looking to understand what it does and how it works, marketers have been keen to find out how they can make it work for them. While RankBrain is primarily a user experience tool, it’s definitely a development that SEO marketers need to take note of. I’ve put together a back-to-basics guide to help you understand RankBrain and tailor your SEO strategy to make the most of it.
Enterprise Resource Planning systems can be an invaluable resource for your business, but only if they’re chosen and used to maximum effect. I’ve put together a quick guide to optimize your Enterprise Resource Planning (ERP) system to make sure it works for you and your organization.
When choosing and evaluating your ERP system, it’s important to think about the money you’re willing to invest and the budget that you’re able to set aside in order to maintain your enterprise resource planning system. Performing a quantitative analysis of your chosen system will allow you to get a clear picture of what it’ll cost you in real terms both upfront and over time. While there are multiple numerical factors you can choose to measure, one of the best is a monetary valuation that gives you a realistic idea of costs and return.
In the Global Entrepreneurship Monitor survey, 42% of respondents considered business skills such as marketing one of their most important tools when it comes to entrepreneurship. In today’s competitive market, this means not only being familiar with traditional techniques but being able to think more abstractly and come up with new, exciting and innovative ways to market your company to an audience that is increasingly overwhelmed by choice. From digital events to customized communications, I’ve put together some innovative marketing ideas for small businesses to help you get started and inspire you to modernize your marketing for 2018.
Are you an entrepreneur who is struggling to startup a business with little to no extra funds? You are not alone. Many startup business owners find it difficult create a flourishing business without taking out loans or spending all of their personal money to make it happen. Instead of spiraling into debt and stressing over finances, you should learn how to bootstrap your business.
What does it mean to “bootstrap your business”? It is the process of funding your business from your own expenses without completely drying up your own personal cash flow. It is learning to balance your business income with expenses wisely and cutting costs where you can to create a greater business cash flow. Most importantly, it allows your business to grow without being burdened by the debt of your business startup in the future.
How do You Know You Have a Good Business Startup Idea?
It seems like the business world is heavily saturated with start-ups right now. The Small Business Agency estimates that around 543,000 new businesses get started each month – and every founder thinks they’re on to the next big thing.
So the big question is this: how do you know if your business or startup idea is any good? I’ve put together a quick guide to assessing your startup or business idea.
Starting up a company can sometimes feel overwhelming, not least because it means reading up on a host of new information. Becoming a founder means taking an interest in every aspect of your business, including those outside your comfort zone and indeed your previous experience.
From buzzwords to classic accounting terms, there’s always something new to learn, so I’ve put together this (by no means exhaustive) list of common business terms that start-up founders should know that you may or may not have come across before, with a brief explanation of their meanings.
It is predicted that, by the year 2020, about 78% of small businesses will be using cloud-based apps to help perform a variety of business functions. Why? It’s proven, in most cases, to make tasks easier and business operations cheaper.
Cloud-based technology is a type of technology that relies on the internet, rather than devices or local servers, to move information. Small and large businesses are moving their information and services to cloud computing technology to decrease technology risk and maximize team efficiency.
The lead up to your company IPO is an exciting time – but it’s also a busy one. There’s a lot to be considered when taking your company public, and your preparations should begin well in advance. Planning is key, and adjustments will need to be made across your entire organization to ensure that you’re ready for your public offering. While every company has different needs and requirements, there are some top tips that apply to everybody. These five essential steps should be deployed by any business about to hit the public market.
With inbound marketing fast taking favor over traditional outbound marketing, it’s important to understand the tools available to you to make your strategy as effective as possible. Before you start strategizing, you need to have a clear picture of who you’re selling to, what will make them buy and what they want from you. To do this, you should invest time in creating a detailed and well-researched buyer persona.
With trust in banks falling and interest in social entrepreneurship rising, crowdfunding has fast become a popular way of gaining financial backing without turning to traditional institutions. But with its rising popularity, there’s an increasing amount of competition on the platform. Getting noticed (and getting funded) can be tough, though these five tips will help you to market your crowd funding campaign more successfully.