With inbound marketing fast taking favor over traditional outbound marketing, it’s important to understand the tools available to you to make your strategy as effective as possible. Before you start strategizing, you need to have a clear picture of who you’re selling to, what will make them buy and what they want from you. To do this, you should invest time in creating a detailed and well-researched buyer persona.
With trust in banks falling and interest in social entrepreneurship rising, crowdfunding has fast become a popular way of gaining financial backing without turning to traditional institutions. But with its rising popularity, there’s an increasing amount of competition on the platform. Getting noticed (and getting funded) can be tough, though these five tips will help you to market your crowd funding campaign more successfully.
When you’re planning for the future, you have to think outside the box. After all, yours won’t be the only company to expand over the coming years; there are technology companies around the world coming up with new, exciting ways to bring the internet to life and for businesses to reach their customers.
Ecommerce may still represent a considerable area of the market, and it’s growing rapidly. According to a 2016 Census Bureau report, e-commerce’s share of retail sales has doubled in the past five years. Of course, there’s a classic chicken-egg debate to be had about whether that growth has prompted the innovation that’s arisen in the market, or whether innovation is the reason behind the growth. Either way, there have been a number of interesting new ideas in user experience, product and logistics that are well worth checking out. I’ve compiled a list of some of the developments I think all founders should be thinking about: The Future of Ecommerce!
Marketing is one of the most common challenges that start-ups face. Once you’ve set up your company and you’re ready to enter the market, you have to figure out how to spread the word. After all, the best idea in the world is no good if nobody else knows about it. Traditional methods of advertising through television, billboards and even listings in the newspaper are not only too expensive to be realistic options for most small businesses – they’re also becoming considered out-dated ways of attracting customers. To help you explore other options, I’ve put together some ideas for alternative ways to market your start-up company.
Marketing a business is not for the faint of heart. It requires time, patience and tons of money, right? Wrong! The internet has made it easy to get your business noticed online with little to no money. If you do it right, you can potentially use just the power of the internet to advertise your business – and all you have to pay for is a website.
Small and large businesses alike turn to the internet for marketing through their websites, social media accounts, e-mail newsletters and more. The best part is, they spend very little money to do it. Aside from the expense of running a website – which, if you find a reasonable host, is not expensive – you can get your business noticed online for free.
Throughout my tryst with e-commerce, I’ve been frequently asked regarding what would be the best retail pricing strategy or strategies to adopt. Now, I know that the Flipkarts and the Snapdeals are worth billions of dollars, but do they pull any profits in yet? Not at the last count, despite being there for several years now. I feel one of the flaws they have is an improper comprehensive retail pricing strategy.
How do you manage Corporate reputation? With an emerging breed of consumers demanding dialogue from businesses and insisting on greater organizational transparency and accountability, image and reputation management for organizations has become harder than ever. It is like having millions of eyes watching over your business and a thousand mouths asserting involvement in the communication process. The challenge now is how organizations establish and sustain a positive and strong brand and corporate reputation in the Internet Age.
For the better part of a decade, a debate has raged on over whether organic SEO (search engine optimization) or PPC (pay per click) is smarter and more fruitful when it comes to online marketing. The reason the debate isn’t more clear-cut is actually quite obvious: PPC (which involves paying a search engine money to bid on targeted keywords) has a lot to lose if big companies with big marketing budgets decide that organic SEO is a better way to market their businesses online.
Those who know how I work and have worked closely with me have seen me do several things at the same time, keeping it whole and trying to do justice to every single thing that I am doing/handling at that time. It wasn’t always this easy, and it took a couple decades to get here, with a lot of practice. I enjoy multitasking and at times see the ability to multi-task take care of ten days of work in one.
Throughout the 20th and 21st centuries, companies have been consolidating multiple positions to reduce employment costs and increase productivity. This may have an apparent benefit for the companies, but it may have been a detriment to employees. More and more observations are coming out and revealing that young adults are more burnt out than ever. With ever increasing demands placed on productive people comes an increased need to multitask.
While multitasking can be great in certain situations, it must be done effectively to produce the best results possible. The common perception of multitasking is that the brain is firing off and concentrating on multiple things at once. While this is how it feels, this may not be the reality of the situation. Multitasking is simply the brain concentrating on one thing at a time and refocusing itself as it switches back and forth. Of course, every time the brain switches between tasks it can lose some focus, memory, and momentum. Quite simply, at current evolutionary states, our brains aren’t built to multitask. Even though we aren’t built to multitask, there are several ways and methods by which one can learn to do it pretty effectively without losing out on the integrity of any particular task.
In my productive work, I enforce one tenet over all others: communication. Communication layers have to be established in a workplace and within an organization and zealously implemented. I do. Miscommunication, improper feedback/follow-up can throw a spanner in the works or have disastrous consequences. My brief in this context is clear, concise and dictatorial: you MUST communicate, respond, participate, listen, speak. And what about me, the guy who leads from the front? Do I have to do this myself as well, or am I exempt from this? Businesspeople come a dime a dozen, but what is the key ingredient that separates businesspeople from leaders? If you answered that they should be excellent communicators, then you hit the nail on the head!