Category : Marketing

Entrepreneurship Marketing

5 Tips to Successfully Market Your Crowdfunding Campaign

Market Your Crowdfunding Campaign

With trust in banks falling and interest in social entrepreneurship rising, crowdfunding has fast become a popular way of gaining financial backing without turning to traditional institutions. But with its rising popularity, there’s an increasing amount of competition on the platform. Getting noticed (and getting funded) can be tough, though these five tips will help you to market your crowd funding campaign more successfully.

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Entrepreneurship Marketing

The Future of Ecommerce

the future of ecommerce

When you’re planning for the future, you have to think outside the box. After all, yours won’t be the only company to expand over the coming years; there are technology companies around the world coming up with new, exciting ways to bring the internet to life and for businesses to reach their customers.

Ecommerce may still represent a considerable area of the market, and it’s growing rapidly. According to a 2016 Census Bureau report, e-commerce’s share of retail sales has doubled in the past five years. Of course, there’s a classic chicken-egg debate to be had about whether that growth has prompted the innovation that’s arisen in the market, or whether innovation is the reason behind the growth. Either way, there have been a number of interesting new ideas in user experience, product and logistics that are well worth checking out. I’ve compiled a list of some of the developments I think all founders should be thinking about: The Future of Ecommerce!

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Entrepreneurship Marketing

How to Spread the Word About Your Start-Up

How to Spread Word About Your Start-up

Marketing is one of the most common challenges that start-ups face. Once you’ve set up your company and you’re ready to enter the market, you have to figure out how to spread the word. After all, the best idea in the world is no good if nobody else knows about it. Traditional methods of advertising through television, billboards and even listings in the newspaper are not only too expensive to be realistic options for most small businesses – they’re also becoming considered out-dated ways of attracting customers. To help you explore other options, I’ve put together some ideas for alternative ways to market your start-up company.

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Entrepreneurship Marketing

4 Affordable Ways to Get Your Business Noticed Online

Affordable Ways to Get your Business Noticed Online

Marketing a business is not for the faint of heart. It requires time, patience and tons of money, right? Wrong! The internet has made it easy to get your business noticed online with little to no money. If you do it right, you can potentially use just the power of the internet to advertise your business – and all you have to pay for is a website.

Small and large businesses alike turn to the internet for marketing through their websites, social media accounts, e-mail newsletters and more. The best part is, they spend very little money to do it. Aside from the expense of running a website – which, if you find a reasonable host, is not expensive – you can get your business noticed online for free.

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Business Development Entrepreneurship Marketing

What is The Best Retail Pricing Strategy?

retail pricing strategy

Throughout my tryst with e-commerce, I’ve been frequently asked regarding what would be the best retail pricing strategy or strategies to adopt. Now, I know that the Flipkarts and the Snapdeals are worth billions of dollars, but do they pull any profits in yet? Not at the last count, despite being there for several years now. I feel one of the flaws they have is an improper comprehensive retail pricing strategy.

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Entrepreneurship Marketing

Corporate Reputation Management

reputation management

How do you manage Corporate reputation? With an emerging breed of consumers demanding dialogue from businesses and insisting on greater organizational transparency and accountability, image and reputation management for organizations has become harder than ever. It is like having millions of eyes watching over your business and a thousand mouths asserting involvement in the communication process. The challenge now is how organizations establish and sustain a positive and strong brand and corporate reputation in the Internet Age.

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Business Development Marketing

Why Organic SEO is the Key to Online Marketing

Organic SEO

For the better part of a decade, a debate has raged on over whether organic SEO (search engine optimization) or PPC (pay per click) is smarter and more fruitful when it comes to online marketing. The reason the debate isn’t more clear-cut is actually quite obvious: PPC (which involves paying a search engine money to bid on targeted keywords) has a lot to lose if big companies with big marketing budgets decide that organic SEO is a better way to market their businesses online.

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Business Development Entrepreneurship Marketing

Nine Ways for Effective Multitasking

Effective Multitasking

Those who know how I work and have worked closely with me have seen me do several things at the same time, keeping it whole and trying to do justice to every single thing that I am doing/handling at that time. It wasn’t always this easy, and it took a couple decades to get here, with a lot of practice. I enjoy multitasking and at times see the ability to multi-task take care of ten days of work in one.
Throughout the 20th and 21st centuries, companies have been consolidating multiple positions to reduce employment costs and increase productivity. This may have an apparent benefit for the companies, but it may have been a detriment to employees. More and more observations are coming out and revealing that young adults are more burnt out than ever. With ever increasing demands placed on productive people comes an increased need to multitask.
While multitasking can be great in certain situations, it must be done effectively to produce the best results possible. The common perception of multitasking is that the brain is firing off and concentrating on multiple things at once. While this is how it feels, this may not be the reality of the situation. Multitasking is simply the brain concentrating on one thing at a time and refocusing itself as it switches back and forth. Of course, every time the brain switches between tasks it can lose some focus, memory, and momentum. Quite simply, at current evolutionary states, our brains aren’t built to multitask. Even though we aren’t built to multitask, there are several ways and methods by which one can learn to do it pretty effectively without losing out on the integrity of any particular task.

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Business Development Entrepreneurship Marketing

9 Outstanding Communication Secrets of Great Leaders

Communication Secrets of Great Leaders

In my productive work, I enforce one tenet over all others: communication. Communication layers have to be established in a workplace and within an organization and zealously implemented. I do. Miscommunication, improper feedback/follow-up can throw a spanner in the works or have disastrous consequences. My brief in this context is clear, concise and dictatorial: you MUST communicate, respond, participate, listen, speak. And what about me, the guy who leads from the front? Do I have to do this myself as well, or am I exempt from this? Businesspeople come a dime a dozen, but what is the key ingredient that separates businesspeople from leaders? If you answered that they should be excellent communicators, then you hit the nail on the head!

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Business Development Entrepreneurship Marketing Personal

A Startup CEO Secrets Revealed

startup ceo secrets revealed

A Startup CEO Secrets Revealed:
From the start of everyone’s career, one dreams of owning and running one’s own business someday. It takes a while to discover what industry and type of company you would invest your life’s work in. Usually you work the corporate ladder on somebody else’s payroll for years and hate it! In my case, for instance, I envisioned and planned for the right moment to take my skills and passion into the world with my own capital, and to strike out on my own as a startup CEO at a pretty young age.
I imagined then that after the initial work of rolling up my sleeves to get my company up and running, my CEO life would assure me plenty of time kicked back in an executive chair with my feet up and my years of brunt work behind me.
Most of us whose imaginations wander into the world of self-employment probably have only a faint notion of the work and commitment it requires to become a successful startup CEO. Some of us may not know how big we want to expand our businesses, while others know exactly what we want to achieve. Whether we want to keep our business small or shoot for the moon to grow a large corporation, we realize that the main ingredients to success are passion and hard work. When we feel the timing is right, we strike out on our own with fervor, persistence and patience. We know that if we want our venture to be a success, we must psych ourselves up with confidence and resilience to mentally prepare ourselves for the toughest and most progressive phase of our lives.

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