Since its arrival on the SEO scene in 2015, Google RankBrain has been the talk of the town. As well as looking to understand what it does and how it works, marketers have been keen to find out how they can make it work for them. While RankBrain is primarily a user experience tool, it’s definitely a development that SEO marketers need to take note of. I’ve put together a back-to-basics guide to help you understand RankBrain and tailor your SEO strategy to make the most of it.
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