A question and answer session on an old forum…

Question: I want to ask you “What actually is selling?”

mutual-benefitAnswer: A transaction process (one that creates value) between two parties/individuals that involves a product/service for mutual benefit/mutual profit.


Question: Is it helping someone to get something they want or need?

Answer: Yep. Refer to Tarang specifically customizing solutions for his buyers. We all have products and services that enrich our lives, that we need, want, and even love. The fact is, we love to buy and we love to own. And it often takes a sales person to educate us and help us connect our needs and desires with the benefits that those products and services provide our lives.


adding-valueQuestion: Is it something to do with adding value to another’s life?

Answer: Value-addition is the premise to purchase, in the first place. This not only benefits the seller and the buyer personally, it also provides the basis for a vibrant and growing free market economy.

Question: Is it sharing the benifits of a product that we ourselves love?

Answer: Selling is a concept that is particularly important to those who understand freedom. Any product, any improvement – the better light switch, the improved software package, the unheard of innovation, the new way of communicating with people and viewing oneself as a free and sovereign individual who deserves his own happiness…


Question: Is it to influence/induce/persuade someone to buy something?

Answer: People may need help in connecting how all the above-mentioned things (or ideas!) can improve their lives. And the person who can actually help them do this can be the biggest change-maker, the biggest benefactor of all.


Question: Is it for the seller’s own thriving/survival that he sells things?

Answer: Of course, it IS for his profit – that’s his highest motive. His productivity (which makes the product possible) is the pre-requisite for his survival. 🙂 See answer to the last question.


Question: Is it pushing things on other people?

Answer: When one treats trade as an exchange between independent equals, it is always with mutual consent. No pushing. Nor pulling.


Question: Now please don’t say All the above because the above questions are very much antithetical.What is the morality of selling?

Answer: Personally, I think of selling as the most positive aspect of one’s business. Selling is giving – giving time, education, advice, counsel, value. And the more you give, the more you get. Value-addition, simple.

Knowing that, how could anyone not sell … and not be proud to do so?

Aniket Warty

Aniket Warty

Adventure Capitalist. I need no sanction for my life, permission for my freedom, or excuse for my wealth: I am the sanction, the warrant, and the reason. The creation of wealth is merely an extension of my innate freedom to produce.
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