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Latest essay
Stablecoins Will Succeed When People Stop Thinking About Stablecoins
Read the piece: Stablecoins Will Succeed When People Stop Thinking About StablecoinsI want a Zen customer to pay for dinner without thinking about us. Let alone the blockchain.
The Adventure Capitalist
Aniket Warty
Founder and Group CEO, Zen Atlas Group. I am building the rails, liquidity and payments businesses that let value move without asking permission, and I write about it here.
Elsewhere
Latest
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If Everyone Has the Same Payment Rails, What Makes a Fintech Worth Anything?
BVNK joined Mastercard; Stripe bought Bridge. If your competitor can buy the same payment rails, what are you building that they cannot…
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Civilization Under Fire: A First- Principles Moral Reckoning of the Israel-Iran War
A first-principles analysis of the Israel-Iran war through the lens of self-defense, civilization, force, morality, and the roles of America, Israel India,…
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Reality Is Back in the Boardroom (and It’s About Time)
A high-signal scan of why modern companies are shifting back to rational decision-making: founder-led conviction, tougher capital allocation, outcome-based incentives, lower ideological…
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Liquidity First: How I’m Building Zen and Atlas Rails for a Permissionless, Value-for-Value Financial Future
Liquidity is the ease with which value moves. Why every Zen vertical is built liquidity-first, and how Atlas Rails turns permissionless settlement…
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“Backed by Nothing”? Bitcoin Is Backed by Rules, Energy, and Reason
“Backed by nothing” misses the point. The rational case for Bitcoin: fixed supply, permissionless access, transparent accounting and security paid for in…
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The Zen Entertainment Playbook: The Fan Engine That Hollywood Forgot
Entertainment spent a century confusing permission with distribution. A value-for-value playbook for studios, labels and promoters who want to own the audience.
Why this site exists
I create value, earn my wealth, and live on my own terms.
Fun and learning are what make the whole enterprise worthwhile.
Enterprise. Philosophy. Life.
From the archive
Fourteen years of writing, and most of it was never about payments. The earlier work on brands, marketing and how companies actually win, kept exactly as it was written.
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Why Are Founders Afraid to Talk About Exit Strategies?
Founders don't consider exit strategies for many reasons. This article explains why they don't discuss an exit strategy for their startups.
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How To Set The Best Brand Values And Why It’s So Important
Setting epic brand values and sending them out into the world is a great way to elevate your company to rockstar status.…
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How to Build B2B Brand Success by Standing Out on Social Media in 2024
Discover exactly what's different about B2B brand marketing strategies on social media and how to ensure that your business stands out from…
Building something that needs rails, liquidity or a straight answer?
Partnerships, corridors, capital, speaking, or a disagreement with something I wrote. I read everything, and I answer what deserves an answer.
Newsletter
Once a month, from my desk
What I am building at Zen, what I am reading, and what I think about money, markets and the people who move them. Written by me, not a content team. Reply to any email and it reaches me directly.
What I am building
Zen Atlas Group
Atlas Rail, ZenPays, ZenWallet and Zen Card, ZenX, ZenOTC, ZenTrading, ZenTokenize, ZenFinance and Zen Entertainment: one group, built around liquidity first.
Beyond Zen: Blitzkrieg Films, cinema without apology.